The Business of Kids Yoga

Building an authentic and successful business in the world of children’s yoga and mindfulness

Winter 2021: April 27, 29, May 4 5:00-8:20 PM EDT
Summer 2021: August 17, 18, 19, 11:00-2:20
Fall 2021:December 14, 16, 21 5-8:20 EDT


Learn how to build and grow your kids yoga business from a trusted professional

Whether you plan to start a yoga business, teach in schools, integrate yoga into the school day, lead presentations and conferences, write books, do online content, coaching, or private classes and camps -- this course is for you!

Through this course we will explore these key areas:

Business Models: Create a sustainable business model with SMART goals. We explore models such as yoga classes, school programming, camps, yoga studios, webinars and more.

Brand Building
: Learn proper planning, strategy and execution techniques to build a recognizable yoga brand

: How to effectively market your business through social media, event marketing and content marketing. Discover and grow your niche and value proposition

Running a Business:  Building clients and relationships. Learn important documents such as invoices, taxes, insurance, and contracts

- How to build relationships
- Where to find work and how to pitch your programming
- How to make a business plan/model
- What to charge
- Other services beyond teaching

In this course, we plan and practice creating your company's roadmap and vision for the next 6 months and 5 years. We explore case studies of successful kids yoga professionals, businesses, enrichment companies, and content creators you can learn from.

Learn from Lara Hocheiser, who is the award-winning author of the My Yoga Workbook series and Founder of Flow and Grow Kids Yoga . Lara has worked in the early childhood education sector for 17 years and has over 15 years of experience studying, teaching and living the yoga path. Lara’s blog won the #5 kids yoga blog worldwide, claiming this title based on editorial choice for the free, high- quality resources, illustrations of children of all walks of life, tips for parents and teachers, and interviews. She follows a secular model to teach focus, relaxation, and healthy habits to educators, parents, children and clinicians.

Course Details

Summer 2021: August 17, 18, 19, 11:00-2:20
Fall 2021: December 14, 16, 21 5-8:20 EDT
Instructor: Lara Hocheiser

You will receive:
- Video recordings  
- The Business of Kids Yoga manual (30 pages)

We keep our courses personal and intimate, so you can get the most out of it. Space is limited, so register for it today!



Our Vision

Because teaching children’s yoga is much more than yoga poses, we see this course as a pathway to mature as an educator, parent, instructor, counselor, or whatever role you hold or plan to hold. Go beyond the poses by incorporating mindfulness, self-reflection and self-inquiry, art, meditation, positive self-talk, relaxation, student-lead programming, and more.